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1. Google Ad Manager (GAM) Overview Google Ad Manager is a comprehensive ad management platform that combines Google's DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange into a unified solution for managing all digital advertising inventory. Key Features Ad Serving & Management Centralized platform for managing all digital ad inventory (display, video, mobile, in-app) Supports both direct-sold campaigns and programmatic demand Advanced trafficking and delivery controls Comprehensive reporting and analytics Monetization Capabilities Access to Google's vast advertiser network (AdSense, AdMob, Ad Exchange) Header bidding support through Open Bidding Unified pricing rules and yield optimization Multiple ad format support (banner, interstitial, rewarded video, native) Target Users Publishers with significant inventory (minimum traffic requirements for premium features) News sites, content publishers, app developers Enterprises needing sophisticated ad operations Revenu...